{"id":1821,"date":"2024-03-06T14:50:01","date_gmt":"2024-03-06T14:50:01","guid":{"rendered":"https:\/\/www.smart-display.co.uk\/?p=1821"},"modified":"2024-03-15T11:50:33","modified_gmt":"2024-03-15T11:50:33","slug":"a-breed-apart","status":"publish","type":"post","link":"https:\/\/www.smart-display.co.uk\/a-breed-apart\/","title":{"rendered":"A breed apart"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 100% + 6rem );margin-left: calc(-6rem \/ 2 );margin-right: calc(-6rem \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:3rem;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3rem;--awb-width-medium:100%;--awb-spacing-right-medium:3rem;--awb-spacing-left-medium:3rem;--awb-width-small:100%;--awb-spacing-right-small:3rem;--awb-spacing-left-small:3rem;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>The world\u2019s premier dog show <a href=\"https:\/\/crufts.org.uk\/\" target=\"_blank\" rel=\"noopener\">Crufts<\/a> has announced that entry for its wide variety of competitions is 25 per cent up on last year, indicating that tomorrow\u2019s show will be its best-attended to date. Crufts has confirmed that over 24,000 dogs will compete across the four-day event, which returns to Birmingham\u2019s <a href=\"https:\/\/www.thenec.co.uk\/\">NEC<\/a> from tomorrow until Sunday.<\/p>\n<p>As a regular exhibition stand designer and installer at the event, Smart Display has once again created two unique brand environments for exhibitors at the event; <a href=\"https:\/\/burnspet.co.uk\/\" target=\"_blank\" rel=\"noopener\">Burns Pet Nutrition<\/a> and <a href=\"https:\/\/www.snifferspetcare.co.uk\/\" target=\"_blank\" rel=\"noopener\">Sniffers<\/a>. Smart Display\u2019s regular exhibitor Burns Pet Nutrition has undergone a stand refresh for this year\u2019s shows, including an updated colourway and an interactive \u201cspin-the-wheel\u201d game offering visitors the chance to win a range of \u201cpawsome prizes\u201d.<\/p>\n<p>\u201cWe are being a bit more selective as to where we exhibit in 2024,\u201d says marketing manager at Burns Pet Nutrition Kate Johnston. \u201cBut the Smart stand always works really well for us, and we are looking to touch base with customers old and new.\u201d<\/p>\n<p>Sniffers meanwhile has adapted its striking branding and \u201cChews they\u2019d choose\u201d campaign as last seen at <a href=\"https:\/\/www.patshow.co.uk\/\" target=\"_blank\" rel=\"noopener\">PATS Telford<\/a> last October.<\/p>\n<p>\u201cWe wanted our branding to really pop out at PATS Telford, and so many people commented on the impact,\u201d says Rachael Bancroft, national account manager at Sniffers. \u201cWe took advice from the design team at Smart Display and it really worked for us, so we were happy to re-use the elements for Crufts this time around.\u201d<\/p>\n<p>With a history stretching back to its inaugural show in 1891, Crufts has become somewhat of a national institution for dog-lovers everywhere. Having been acquired by the <a href=\"https:\/\/www.thekennelclub.org.uk\/\" target=\"_blank\" rel=\"noopener\">Kennel Club<\/a> in 1941, the show is now a global phenomenon, with 3766 dogs \u2013 a record number number for Crufts \u2013 making their way from overseas to compete in this month\u2019s show. The action is also broadcast on national television, with over 15 hours of coverage scheduled, culminating in the live award of the coveted Best in Show award on Channel 4 this Sunday evening.<\/p>\n<p>For exhibitors, the well-attended exhibition is a unique opportunity to promote their pet care products to a highly relevant niche audience of dog enthusiasts.<\/p>\n<p>\u201cCrufts would not be Crufts without our exhibitors,\u201d says Crufts\u2019 chairman Tom Mather. \u201cWe thank everybody who makes Crufts such a wonderful event, whether it is those who have been loyally returning year after year or those who are experiencing the show for the first time.\u201d<\/p>\n<p><em>If you are in the pet care sector, Smart Display is the trusted partner for exhibition stand design and build across a range of industry shows including Crufts, PATS Telford, Interzoo and Deutsche Vet. Get in touch today and see what we can do for you.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":1822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A breed apart | Smart Display<\/title>\n<meta name=\"description\" content=\"Record-breaking Crufts! Entries up 25%, with over 24,000 dogs competing at Birmingham&#039;s NEC this weekend. Don&#039;t miss the world&#039;s top dog show.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smart-display.co.uk\/a-breed-apart\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A breed apart | Smart Display\" \/>\n<meta property=\"og:description\" content=\"Record-breaking Crufts! Entries up 25%, with over 24,000 dogs competing at Birmingham&#039;s NEC this weekend. Don&#039;t miss the world&#039;s top dog show.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smart-display.co.uk\/a-breed-apart\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Display &amp; Exhibitions 2021\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-06T14:50:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-15T11:50:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/IMG_20240306_144143.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1156\" \/>\n\t<meta property=\"og:image:height\" content=\"867\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@display_smart\" \/>\n<meta name=\"twitter:site\" content=\"@display_smart\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.smart-display.co.uk\/a-breed-apart\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/a-breed-apart\/\"},\"author\":{\"name\":\"Christina\",\"@id\":\"https:\/\/www.smart-display.co.uk\/#\/schema\/person\/d0186ff39384ceb1a766545ec0306a80\"},\"headline\":\"A breed apart\",\"datePublished\":\"2024-03-06T14:50:01+00:00\",\"dateModified\":\"2024-03-15T11:50:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/a-breed-apart\/\"},\"wordCount\":624,\"publisher\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/a-breed-apart\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/IMG_20240306_144143.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smart-display.co.uk\/a-breed-apart\/\",\"url\":\"https:\/\/www.smart-display.co.uk\/a-breed-apart\/\",\"name\":\"A breed apart | Smart Display\",\"isPartOf\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/a-breed-apart\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/a-breed-apart\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/IMG_20240306_144143.jpg\",\"datePublished\":\"2024-03-06T14:50:01+00:00\",\"dateModified\":\"2024-03-15T11:50:33+00:00\",\"description\":\"Record-breaking Crufts! 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