{"id":1574,"date":"2023-11-20T12:22:21","date_gmt":"2023-11-20T12:22:21","guid":{"rendered":"https:\/\/www.smart-display.co.uk\/?p=1574"},"modified":"2024-03-15T13:09:55","modified_gmt":"2024-03-15T13:09:55","slug":"westcotecs-big-brake","status":"publish","type":"post","link":"https:\/\/www.smart-display.co.uk\/westcotecs-big-brake\/","title":{"rendered":"Westcotec\u2019s Big Brake"},"content":{"rendered":"

This week is Road Safety Week<\/a> \u2013 the national annual event that aims to raise awareness of the potential hazards of the roads, and ultimately bring down the sobering statistic that five people will die on Britain\u2019s roads today and every day.<\/p>\n

Organised by road safety charity Brake<\/a>, Road Safety Week runs from 19 to 25 November. In recognition of the initiative, Smart Display caught up with its longstanding client Westcotec<\/a> to highlight the essential work being carried out by the team not just during Road Safety Week, but every week of the year.<\/p>\n

As Westcotec\u2019s regular stand builder and installer, Smart Display is also the proud sponsor of Racing 4 Road Safety, the initiative started up by Westcotec\u2019s sales director Olly Samways (pictured right). Beyond his role at the road sign specialist, Olly is a keen amateur racer who uses his Mini Cooper to raise awareness of taking a sensible approach to driving and speed.<\/p>\n

\u201cRoad safety isn\u2019t an exciting concept for young drivers,\u201d admits Olly. \u201cBut I realised that racing and motorsports is a much better way to engage new drivers, and it\u2019s become a means of educating them about reacting to conditions and keeping our roads safe.\u201d<\/p>\n

Most recently, Olly took his classic Mini \u2013 emblazoned with the Smart Display logo – \u00a0out on the streets of Morecambe as part of the first ever Safe Street event. Organised in conjunction with Fresh Drivers UK, the event gave young drivers the chance to put their driving prowess to the test with a full size Formula 1 simulator, as well as admiring Olly\u2019s Mini, in which he has secured eight podium finishes this year alone.<\/p>\n

\u201cThe event was a huge success,\u201d says Olly. \u201cExhibitors on the day included National Highways<\/a>, Lancashire County Council<\/a> and Lancashire Constabulary<\/a>. We had a great reaction both on the day itself and afterwards with a lot of online support \u2013 it will definitely be returning in 2024.\u201d<\/p>\n

Olly\u2019s employer Westcotec is just as committed to raising awareness of road safety, and threw its support behind last week\u2019s Road Safety Great Britain<\/a> (RSGB) National Road Safety Conference. As the main sponsor of the event, Westcotec headed out to the De Vere Cotswolds Water Park Hotel<\/a> to host over 400 delegates, in what became the organisation\u2019s biggest event to date in 13 years.<\/p>\n

\u201cThe event welcomed delegates such as road safety officers, police, fire & rescue officers and academics,\u201d says Olly. \u201cWe even welcomed visitors from as far afield as Ireland, Ukraine and Hong Kong, so it was a great way to kick off Road Safety Week.\u201d<\/p>\n

Next on the road safety calendar is the Highway Heroes Awards<\/a>, which will see Westcotec host a table of ten. Taking place at London\u2019s De Vere Grand Connaught Rooms<\/a> on 30 November, the awards recognise those who go above and beyond their duty to improve a situation on Britain\u2019s highways.<\/p>\n

\u201cI was selected as a judge this year and it was one of the hardest decision-making processes I have been involved in,\u201d says Olly.<\/p>\n

It\u2019s an extensive calendar of commitment for both Westcotec and Racing 4 Safety, as well as Olly himself. Despite being somewhat of a poster boy for road safety however, Olly has a continued commitment to maintaining his own sense of responsibility when it comes to safer driving.<\/p>\n

\u201cI completed a defensive driving assessment course with Norfolk-based firm Drive Alive UK<\/a> last week,\u201d he says. \u201cIt was an eye opener, and it has made me think more about hazards on the road, especially as I am a higher risk driver with an average annual mileage of 30 to 40,000 miles. I will be posting about my experience this week, as well as recommending the course to everyone who regularly drives.\u201d<\/p>\n

Smart Display is proud to sponsor Olly and his Racing 4 Road Safety Initiative. We have worked with Westcotec for over five years, and our stand design has become integral to the company’s branding. To find out more about our work, get in touch<\/a> today.\u00a0<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":1575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nWestcotec\u2019s Big Brake | Smart Display<\/title>\n<meta name=\"description\" content=\"This week is Road Safety Week \u2013 the national annual event that aims to raise awareness of the potential hazards of the roads, and ultimately bring down the sobering statistic that five people will die on Britain\u2019s roads today and every day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smart-display.co.uk\/westcotecs-big-brake\/\" \/>\n<meta property=\"og:locale\" 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