{"id":1562,"date":"2023-11-16T08:37:32","date_gmt":"2023-11-16T08:37:32","guid":{"rendered":"https:\/\/www.smart-display.co.uk\/?p=1562"},"modified":"2024-03-15T13:01:56","modified_gmt":"2024-03-15T13:01:56","slug":"standing-together","status":"publish","type":"post","link":"https:\/\/www.smart-display.co.uk\/standing-together\/","title":{"rendered":"Standing together"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 100% + 6rem );margin-left: calc(-6rem \/ 2 );margin-right: calc(-6rem \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:3rem;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3rem;--awb-width-medium:100%;--awb-spacing-right-medium:3rem;--awb-spacing-left-medium:3rem;--awb-width-small:100%;--awb-spacing-right-small:3rem;--awb-spacing-left-small:3rem;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>The <a href=\"https:\/\/london.vetshow.com\/\" target=\"_blank\" rel=\"noopener\">London Vet Show<\/a> opens its doors today, and Smart Display unveils an exciting new project at the event, showcasing four brands on one pavilion. The stand comprises four distinct brands \u2013 <a href=\"https:\/\/uk.swedencare.com\/\" target=\"_blank\" rel=\"noopener\">Swedencare UK<\/a>, <a href=\"https:\/\/www.nutravet.co.uk\/\" target=\"_blank\" rel=\"noopener\">Nutravet<\/a>, <a href=\"https:\/\/vetio.com\/\" target=\"_blank\" rel=\"noopener\">Vetio<\/a> and <a href=\"https:\/\/www.innovetpet.com\/\" target=\"_blank\" rel=\"noopener\">Innovet<\/a> \u2013 as part of a wider strategy to firmly establish the Swedencare family as leaders in the veterinary field.<\/p>\n<p>Although each company has its own distinct position in the market, parent company Swedencare is keen to emphasise the shared synergy of premium products and innovation across its portfolio. Smart Display was the obvious choice to bring the complex project to life, having already exceeded Swedencare UK\u2019s expectations in March 2023.<\/p>\n<p>\u201cWe had a stand built by Smart Display for <a href=\"https:\/\/crufts.org.uk\/\" target=\"_blank\" rel=\"noopener\">Crufts<\/a> and we were blown away with the service we received,\u201d says Jessica Hargreaves, Swedencare\u2019s content manager. \u201cWe had great contact with different departments throughout from idea conception right the way through to the stand being built on site.\u201d<\/p>\n<p>Since its inception in the 1970s, Swedencare has diversified its offer of wellbeing products for pets. Its acquisition of British company Nutravet in 2020, US company Vetio in 2021 and Italian firm Innovet last year established them as a truly international supplier and manufacturer of premium and innovative petcare products.<\/p>\n<p>Positioning each brand independently from the same shared pavilion is a delicate balance of distinction and synergy, but it was a brief that Smart Display was happy to take on.<\/p>\n<p>\u201cThe focus had to be on showcasing each business as an individual brand with equal exposure,\u201d says stand designer Lawrie Ward. \u201cThe challenge was presenting four very different brand identities while maintaining a sense of cohesion as a shared stand.<\/p>\n<p>\u201cWe picked up on a shared synergy of natural wellbeing across each of the four labels, so applied this in the form of natural wood panelling which maintained a sense of coherence across the four different showcases.\u201d<\/p>\n<p>For Paul Wilson \u2013 director at <a href=\"https:\/\/www.with-creative.com\/\" target=\"_blank\" rel=\"noopener\">With Creative<\/a> and marketing agent \u2013 selecting the right stand designer was essential in making the project a success.<\/p>\n<p>\u201cAn exhibition stand is an extension of each company, so it\u2019s important to establish a good impression and vision of what they do,\u201d he says. \u201cWe have worked with Nutravet who exhibit at the London Vet Show for many years, and it is one of the biggest trade events on their calendar. Building relationships is crucial, and it&#8217;s these events that help to develop these relationships through exposure and face-to-face conversations.<\/p>\n<p>\u201cWe wanted to create an integrated stand that still maintained each company\u2019s individual brand, showcasing the range of products, manufacturing capabilities and global reach of each business.\u201d<\/p>\n<p>The London Vet Show has become a must-attend event for veterinary professionals since its inception in 2009. The show aims to provide practical content, strategic connections and friendly support to encourage best practice across the sector, and this edition in particular focuses on continuing professional development (CPD).<\/p>\n<p>\u201cWe know that what makes this show special is all the veterinary professionals who attend it,\u201d says the event\u2019s senior marketing manager Jasmin Mathans. \u201cWe couldn\u2019t wait to roll out our pink carpet today and bring you more content than ever before. No matter what your role, you can attend with confidence knowing that we have more exhibitors, CPD streams and theatres than ever before, offering you the connections you need to network and socialise with.\u201d<\/p>\n<p><em>Swedencare UK, Nutravet, Vetio and Innovet are exhibiting at the London Vet Show today and tomorrow. If you would like to see how Smart Display can bring your brand to life,<a href=\"http:\/\/www.smart-display.co.uk\/contact\" target=\"_blank\" rel=\"noopener\"> get in touch<\/a> today.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":1570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Standing together | Smart Display<\/title>\n<meta name=\"description\" content=\"The London Vet Show opens its doors today, and Smart Display unveils an exciting new project at the event, showcasing four brands on one pavilion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smart-display.co.uk\/standing-together\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Standing together | Smart Display\" \/>\n<meta property=\"og:description\" content=\"The London Vet Show opens its doors today, and Smart Display unveils an exciting new project at the event, showcasing four brands on one pavilion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smart-display.co.uk\/standing-together\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Display &amp; Exhibitions 2021\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-16T08:37:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-15T13:01:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/Swedencare_crop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1723\" \/>\n\t<meta property=\"og:image:height\" content=\"908\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@display_smart\" \/>\n<meta name=\"twitter:site\" content=\"@display_smart\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.smart-display.co.uk\/standing-together\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/standing-together\/\"},\"author\":{\"name\":\"Christina\",\"@id\":\"https:\/\/www.smart-display.co.uk\/#\/schema\/person\/d0186ff39384ceb1a766545ec0306a80\"},\"headline\":\"Standing together\",\"datePublished\":\"2023-11-16T08:37:32+00:00\",\"dateModified\":\"2024-03-15T13:01:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/standing-together\/\"},\"wordCount\":765,\"publisher\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/standing-together\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/Swedencare_crop.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smart-display.co.uk\/standing-together\/\",\"url\":\"https:\/\/www.smart-display.co.uk\/standing-together\/\",\"name\":\"Standing together | Smart Display\",\"isPartOf\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/standing-together\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/standing-together\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/Swedencare_crop.jpg\",\"datePublished\":\"2023-11-16T08:37:32+00:00\",\"dateModified\":\"2024-03-15T13:01:56+00:00\",\"description\":\"The London Vet Show opens its doors today, and Smart Display unveils an exciting new project at the event, showcasing four brands on one pavilion.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/standing-together\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smart-display.co.uk\/standing-together\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smart-display.co.uk\/standing-together\/#primaryimage\",\"url\":\"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/Swedencare_crop.jpg\",\"contentUrl\":\"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/Swedencare_crop.jpg\",\"width\":1723,\"height\":908},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smart-display.co.uk\/standing-together\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smart-display.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Standing together\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smart-display.co.uk\/#website\",\"url\":\"https:\/\/www.smart-display.co.uk\/\",\"name\":\"Smart Display\",\"description\":\"Building Brand Environments.\",\"publisher\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smart-display.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.smart-display.co.uk\/#organization\",\"name\":\"Smart Display\",\"url\":\"https:\/\/www.smart-display.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smart-display.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/Logo-Dark.svg\",\"contentUrl\":\"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/Logo-Dark.svg\",\"width\":\"2560\",\"height\":\"2560\",\"caption\":\"Smart Display\"},\"image\":{\"@id\":\"https:\/\/www.smart-display.co.uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/display_smart\",\"https:\/\/www.instagram.com\/smart.display\/\",\"https:\/\/www.linkedin.com\/company\/10079251\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.smart-display.co.uk\/#\/schema\/person\/d0186ff39384ceb1a766545ec0306a80\",\"name\":\"Christina\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Standing together | Smart Display","description":"The London Vet Show opens its doors today, and Smart Display unveils an exciting new project at the event, showcasing four brands on one pavilion.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smart-display.co.uk\/standing-together\/","og_locale":"en_US","og_type":"article","og_title":"Standing together | Smart Display","og_description":"The London Vet Show opens its doors today, and Smart Display unveils an exciting new project at the event, showcasing four brands on one pavilion.","og_url":"https:\/\/www.smart-display.co.uk\/standing-together\/","og_site_name":"Smart Display &amp; Exhibitions 2021","article_published_time":"2023-11-16T08:37:32+00:00","article_modified_time":"2024-03-15T13:01:56+00:00","og_image":[{"width":1723,"height":908,"url":"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/Swedencare_crop.jpg","type":"image\/jpeg"}],"author":"Christina","twitter_card":"summary_large_image","twitter_creator":"@display_smart","twitter_site":"@display_smart","twitter_misc":{"Written by":"Christina","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.smart-display.co.uk\/standing-together\/#article","isPartOf":{"@id":"https:\/\/www.smart-display.co.uk\/standing-together\/"},"author":{"name":"Christina","@id":"https:\/\/www.smart-display.co.uk\/#\/schema\/person\/d0186ff39384ceb1a766545ec0306a80"},"headline":"Standing together","datePublished":"2023-11-16T08:37:32+00:00","dateModified":"2024-03-15T13:01:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.smart-display.co.uk\/standing-together\/"},"wordCount":765,"publisher":{"@id":"https:\/\/www.smart-display.co.uk\/#organization"},"image":{"@id":"https:\/\/www.smart-display.co.uk\/standing-together\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/Swedencare_crop.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.smart-display.co.uk\/standing-together\/","url":"https:\/\/www.smart-display.co.uk\/standing-together\/","name":"Standing together | Smart Display","isPartOf":{"@id":"https:\/\/www.smart-display.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smart-display.co.uk\/standing-together\/#primaryimage"},"image":{"@id":"https:\/\/www.smart-display.co.uk\/standing-together\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/Swedencare_crop.jpg","datePublished":"2023-11-16T08:37:32+00:00","dateModified":"2024-03-15T13:01:56+00:00","description":"The London Vet Show opens its doors today, and Smart Display unveils an exciting new project at the event, showcasing four brands on one pavilion.","breadcrumb":{"@id":"https:\/\/www.smart-display.co.uk\/standing-together\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smart-display.co.uk\/standing-together\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smart-display.co.uk\/standing-together\/#primaryimage","url":"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/Swedencare_crop.jpg","contentUrl":"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/Swedencare_crop.jpg","width":1723,"height":908},{"@type":"BreadcrumbList","@id":"https:\/\/www.smart-display.co.uk\/standing-together\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smart-display.co.uk\/"},{"@type":"ListItem","position":2,"name":"Standing together"}]},{"@type":"WebSite","@id":"https:\/\/www.smart-display.co.uk\/#website","url":"https:\/\/www.smart-display.co.uk\/","name":"Smart Display","description":"Building Brand Environments.","publisher":{"@id":"https:\/\/www.smart-display.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smart-display.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.smart-display.co.uk\/#organization","name":"Smart Display","url":"https:\/\/www.smart-display.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smart-display.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/Logo-Dark.svg","contentUrl":"https:\/\/www.smart-display.co.uk\/wp-content\/uploads\/Logo-Dark.svg","width":"2560","height":"2560","caption":"Smart Display"},"image":{"@id":"https:\/\/www.smart-display.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/display_smart","https:\/\/www.instagram.com\/smart.display\/","https:\/\/www.linkedin.com\/company\/10079251\/"]},{"@type":"Person","@id":"https:\/\/www.smart-display.co.uk\/#\/schema\/person\/d0186ff39384ceb1a766545ec0306a80","name":"Christina"}]}},"_links":{"self":[{"href":"https:\/\/www.smart-display.co.uk\/wp-json\/wp\/v2\/posts\/1562"}],"collection":[{"href":"https:\/\/www.smart-display.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smart-display.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smart-display.co.uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smart-display.co.uk\/wp-json\/wp\/v2\/comments?post=1562"}],"version-history":[{"count":2,"href":"https:\/\/www.smart-display.co.uk\/wp-json\/wp\/v2\/posts\/1562\/revisions"}],"predecessor-version":[{"id":1566,"href":"https:\/\/www.smart-display.co.uk\/wp-json\/wp\/v2\/posts\/1562\/revisions\/1566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smart-display.co.uk\/wp-json\/wp\/v2\/media\/1570"}],"wp:attachment":[{"href":"https:\/\/www.smart-display.co.uk\/wp-json\/wp\/v2\/media?parent=1562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smart-display.co.uk\/wp-json\/wp\/v2\/categories?post=1562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smart-display.co.uk\/wp-json\/wp\/v2\/tags?post=1562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}