Types of Exhibition Stands – How to Pick the Right Exhibition Stand Type for Your Business

Exhibition stands are highly effective at helping businesses and brands communicate and engage with potential customers and industry peers.

They help businesses present themselves in a creative yet professional way.

But exhibition stands come in many shapes and sizes, so how can business owners decide what type of stand is best suited to their needs?

We’ve listed out some of the common types of exhibition stands below. For more help in choosing the best option for you and your business, simply get in touch with us here at Smart Display.

• Modular

Modular exhibition stands utilise a framed structure to offer an affordable solution that looks great and can be reused and re-assembled with ease.

There are different types of modular shapes to begin with, so you can select one that suits your requirements and preferences.

For businesses that want to attend multiple events and have a reliable solution that they can easily install and use, modular stands are a great option.

• Custom

A custom exhibition stand gives businesses the ultimate customisation and personalisation when it comes to stands. There are no limits and businesses can work with exhibition stand companies to create something truly unique and impressive.

This is ideal for businesses that want to ensure they are unforgettable and leave a lasting impression on guests and customers.

This type of stand could be custom built for a specific event, or custom built for your brand to use time and time again. You’ll want to think about storage and logistics with this type of stand and make sure the business has a somewhere to store it when it’s not in use.

Have complete control over things like features, finishes, shapes, themes and product display.

For inspiration, check out our guide on interactive stand ideas, to help showcase how you can use an exhibition stand to wow potential customers.

• Rental Stands

Rental stands are perfect for those not looking to make a big investment but need something to impress at an event or show.

Businesses can simply rent a standard exhibition stand and have it re-branded with their logo, colours and information.

Here at Smart Display, we even take care of all the logistics and management of the stand, so all you have to do is turn up to the event and see your stand ready to go.

This is a great solution for those just getting started with exhibiting and perhaps want to test the waters before making a larger investment with a more permanent stand that they can use over and over again.

• Portable Displays

For smaller purposes, there are lots of portable display options. They suit a smaller budget and can be highly effective at engaging potential customers at different locations, e.g. pop up location, building entrance etc. They can also be used within your exhibition stand to help communicate your brand to potential customers.

Examples include things like literature presenters, roll up graphic displays, poster presentation systems, tablet display solutions and pop up stands.

Pop up stands are one of our favourite types of stands as they are designed to be assembled with ease and with minimal time requirements. They are usually made up of graphic panels, connected via some type of frame. They are particularly useful for instantly creating a brand presence, whether that’s at an event or on the street. Although they’re simple structures by nature, they can be accompanied with clever accessories and features to bring it to life.

Learn More with Smart Display

For personal recommendations on what type of exhibition stand is best for your business, simply get in touch with us here at Smart Display today.

Based on what your ambitions are for the stand and your budget, we can help ensure you pick the best option for your requirements.

As well as choosing the right kind of stand, having a clear vision and strategy for bringing it all together and creating something that is effective at engaging potential customers is vital. Things like AV equipment, lighting, furniture, and flooring all need to be considered too. This is where we can leverage our experience and expertise of design, installing and managing exhibition stands for our clients in helping you maximise all the possibilities.

We take the time to understand your company, brand, needs and deliver a full-service experience tailored around what you’re looking for.

Contact us today.