The Ultimate Guide to Must have Exhibition and Trade Stand Accessories and Kit

A lot of planning, time and money goes into making a success out of your trade event. We’ve put together this guide to exhibition and trade stand accessories to help you ensure you are ready for show day.

When you are taking part in a large exhibition or trade event the last thing you want to happen is to be caught off guard on the day of the event. Many companies and representatives travel from far away to attend events so ensuring that you are prepared when you get there is essential.

1. Lighting

Good lighting is essential for a trade stand. Not only will this highlight your products, the lighting inside exhibition centres is usually quite poor so visitors will be drawn to a well-lit stand.

If you intend on bringing any additional lighting with you, such as lamps or LED strips, it is a good idea to add them to your accessory checklist.

2. Batteries

One of the easiest things to forget when attending a trade show is batteries. If you have any form of electronics on your stand that are battery powered, be that lights, a TV controller or rotating product platforms, you do not want to be caught out during the event. Ensure that you have a fresh supply of batteries on hand ready to replace when/if needed.

You may not end up using them but making sure that they are there if needed will ensure that your event is a success.

3. Giveaways

Giveaways and samples are another thing easily forgotten when you leave to attend your trade show or event. This is especially important to remember if you are traveling a long way to attend the event. You should always ensure that your giveaways are packed with your products or show kit. Giveaways make a huge impact on the marketing reach of your event. These giveaways can be as simple as a branded pen or lanyard or actual samples of your product, however, leaving them behind when you go to your event will give your competitors the edge.

4. Tools

Making sure that you have a tool kit on hand for your stand is essential to ensure that your show goes off without a hitch. During the course of a show your stand can take knocks and products can get damaged, so having a small tool kit on hand can ensure that you are able to get the most out of your time at the show and leave the best impression on visitors.

5. Notepads/Paper/Pens

Many exhibitors rely on digital tracking and data capture at trade events, but you can’t beat a good old-fashioned pen and paper at times. Having a notebook on hand to staple a business card to and make a few notes on can be essential. During a big trade event you will be meeting hundreds of people every day, so it is almost impossible to remember the details of every encounter.

Making sure that you have a notebook on hand will let you remember the fine details of your interactions at a trade show and maximise the return.

6. Business Cards

Business cards allow you to give your visitors a way of contacting you after the show. During an event, potential buyers will pick up hundreds of business cards so making sure you have a clean, stylish card on hand to allow people to contact you after the show is important.

As with other elements of your stand, business cards are easy to forget so make sure that you pack them with your kit when you leave for the show.

7. Drinks/Coffee Machine

Depending on the show location you may not be able to get a cup of tea or coffee during the trade event. Having a small coffee machine or water on hand on your stand will draw people to your stand and keep your team hydrated during the event.

If you are planning to include a coffee machine on your stand, ensure that you have completed the risk assessment and checked the power outlets. Trade stands have a limited power supply and overloading them can cause a surge that may result in you losing the power to your stand and the others around you.

8. Seating

Trade events can mean a long time on your feet. Providing seating for visitors at your stand to sit down and chat about your products will encourage them to take the time to listen to your team and learn what you have to offer. As well as providing seating for your visitors, having a place to sit on your trade stand will keep your team fresh and ready to help promote your product or service throughout the day.

Get Started with Smart Display

If you are looking to plan your next show or trade event, then our team here at Smart Display are on hand to help you get the most out of your trade show experience. Our team have years of experience in creating professional experiences for your visitors that sell and promote your products.

Talk to our team today and start focusing on the promotion of your products with peace of mind that your trade or exhibition stand is in safe and experienced hands.