The show on the road

The Marketing Showcase is packed up and heading to London following a successful event in Manchester this week.

The road show is characterized by its carefully-curated line-up of exhibitors, selected as leaders in their fields to represent the full spectrum of B2B marketing services within a highly-targeted four-hour timeframe at regional events all over the country. Smart Display was proud to represent exhibition stand design and build services, and enjoyed a buoyant few hours of networking at Old Trafford’s Manchester Suite on Tuesday.

In total, the show attracted over 800 delegates spanning marketing managers, end-users and third-party agencies seeking to improve their marketing services. Visitors to the Smart Display stand praised the brand’s commitment to sustainability and its design aesthetics, and were inspired to explore the potential of a bespoke stand build for their next exhibitions.

“For us as an exhibition stand designer and installer, the best way to show what we can do is to build a stand and let customers see for themselves,” says Christina Chambers, who attended the event along with Smart Display’s managing director Chris Stewart. “The upsurge in enthusiasm for trade exhibitions is clear across the full spectrum of industry sectors, and we had some interesting conversations with customers who want to maximise their exhibition presence without compromising their sustainable ethos with a stand that ends up in landfill.”

Smart Display re-uses as many stand elements as possible, helping brands to reduce costs and reinforce a consistent brand message as well as helping the planet. Underpinned by over a decade of experience, the stand builder offers a full service from design concept through to breakdown, delivered by highly-skilled designers, project managers and installation experts.

The Manchester edition of the Marketing Showcase was Smart Display’s second foray into exhibiting, following its debut at the B2B Marketing Expo in London last year. If you missed out on meeting the team, get in touch today to see our vast portfolio of stand designs, and find out how we can maximise your brand presence at your next exhibition.