States of mind
As Smart Display approaches its tenth anniversary, its customer base has diversified throughout the years to include the full spectrum of industry sectors from engineering to pet care. But aside from its eclectic mix of product sectors, it’s American clients that are increasing in prominence, positioning Smart Display as a go-to solution for international events outside of clients’ home territories.
For businesses based in the USA, there are several advantages to partnering with Smart Display. A shared language, a European base and a fully project-managed service ensure that US businesses can reach the whole of Europe with a bespoke exhibition presence, with complete confidence that the end result be delivered seamlessly. From the initial Teams call, those based over the Atlantic can have complete faith that their design vision has been interpreted perfectly, with full communication throughout the process in their native language. Once approved, Smart Display is perfectly placed to operate throughout the entire continent, taking care of each brand’s presence at venues all over Europe with a comparable time zone and inside expertise and experience to navigate European customs.
“The Smart Display team is better equipped to get quick answers from European vendors and event organisers, and they are experts in getting supplies through customs,” says Meagan Gill, field marketing manager at Perforce, a software specialist based in Minneapolis, Minnesota. “European exhibitions are very important to our business; Embedded World is the only show our static analysis brand goes to each year, so collecting leads from that show is imperative.”
Having worked with Perforce Software for five years, Smart Display’s design is perfectly aligned with the brand’s vision. Its 10 x 7m space has developed over the years in line with its branding and ethos, delivering a consistent but evolving exhibition presence that has become recognised all over Europe.
“We could not do it without Smart Display,” says Meagan. “The team all are wonderful, and I appreciate everything they do to make sure we have beautiful and functional stands. We love our neon signs, the acrylic behind the reception and the demo wall, and we hope to continue to collect our leads and have smooth shows without any logistical errors.”
Over 1000 miles away in Houston, Texas, Stephanie Lyons echoes Meagan’s commitment to partnering with Smart Display for European exhibitions. Having come on board with Smart Display for the first time last year for Intertraffic Amsterdam, the traffic flow specialist commissioned Smart Display to take care of its stand once again at the 2026 edition of the biennial show.
“At next year’s edition of Intertraffic Amsterdam, we are looking to achieve the same results as we did in 2024 – a nice, clean booth which is ready to walk onto,” says the sales & marketing manager at Houston Radar. “Last year the booth looked so professional and all we had to do was show up. Smart Display was recommended to us by traffic safety brand Westcotec, and it’s been a real advantage to work with a stand designer that is so much closer to Intertraffic than we are.”
Perforce Software and Houston Radar are just two of the US-based brands that Smart Display is working with this year, and the number is on the rise. Whether you are based in the UK or overseas and wherever your next exhibition is located, get in touch today to find out how Smart Display can take care of every aspect of your stand design and build #wemakeevents.
