Standing ovation

Another Smart Display stand has been recognised for its function and aesthetics at a leading national trade exhibition this season. Bender UK – an electrical safety specialist – received the accolade at Healthcare Estates last week in recognition of its custom-built stand, created and installed by Smart Display.

Bender was nominated and shortlisted for the best custom-built stand at the Manchester-based event, narrowly missing out on the top spot and being awarded second place.

“We were proud to be shortlisted for the custom-built stand of the year at Healthcare Estates,” says Bender’s marketing executive Ruby Kelly. “We have invested a significant amount of time into the design and build of the stand this year due to our company rebrand, and it is great to be recognised for these efforts.”

Contenders for the award were nominated and chosen by exhibition organiser the Institute of Healthcare Engineering and Estate Management (IHEEM). Bender was selected for its striking branding, incorporating its signature yellow with seamlessly functionality.

Fellow Smart Display client BeaconMedaes was also recognised by IHEEM for two awards; the Healthcare Supplier of the Year, and the Sustainable Achievement Award. The brand’s commitment to reducing its carbon footprint is echoed in Smart Display’s brand ethos of re-using every stand element possible, and encouraging exhibitors to keep the same stand elements from one show to the next.

“Receiving these awards makes us all incredibly proud,” says Andy Tudor, UK marketing & communications manager at BeaconMedaes. “It was an honour to share the room and stage with some of the UK’s leading healthcare suppliers.”

If you have signed up to exhibit at a trade exhibition either in the UK or overseas, get in touch and see what we can do for you.