Q&A: Benedikt Weyerer
Smart Display has been a regular stand-builder at embedded world since 2020, and next year will see us take more clients over to NürnbergMesse for the industry’s national event. With just four months to go until the 2024 edition, we caught up with the show’s executive director to find out why everyone dealing with embedded systems across hardware and software needs to head out to Germany next spring.
Q: Why should UK brands in the embedded sector consider exhibiting at NürnbergMesse next April?
A: The embedded world is connected to the embedded community. In April 2024, all relevant key players, industry experts and industry associations will meet at the NürnbergMesse. This offers UK exhibitors not only the unique opportunity to “see and be seen”, but also to network with the entire embedded systems industry.
Q: What’s in it for UK visitors?
A: Visitors to embedded world can immerse themselves in the multifaceted world of embedded systems at the industry’s largest gathering. Visitors from the UK can expect three days full of exciting technologies, high-quality conferences, the who’s who of the industry and inspiration for the next 365 days.
Q: Are you expecting an increase in footfall this time around?
A: Last year saw more than 26,500 visitors from Germany and overseas coming together to meet with a total of 950 exhibitors. We are expecting both of these figures to increase for 2024.
Q: Why is embedded world such a key date on the calendar?
A: The embedded world Exhibition&Conference is the most important meeting place for the embedded systems industry, and presents a comprehensive range of products and solutions for embedded systems from hardware and distribution to start-ups and services. Not to mention the top-class conference programme and the extensive catalogue of supporting events!
Q: What’s new for 2024?
A: All will be revealed in January! We are still finalising some details and co-ordinating our programme, but we can guarantee it’s a must-visit event for everyone in the industry.
Visitors can register their attendance here, while exhibitors looking to show at embedded world can get in touch today to find out how Smart Display can take care of your stand design and build from initial concept through transportation to installation and breakdown.
