Preparing to ExCeL
The Smart Display team is preparing to take customers on an interactive journey towards their ideal exhibition stand at the London ExCeL later this month. The experience will be delivered as part of a bespoke feature at B2B Marketing Live, which will allow customers to select elements from a range of inspiring options to lay the foundations of an exhibition stand design of their own.
The feature will enhance customers’ experience at the Smart Display stand, offering a tangible process to harness the inspiration of exhibition stand planning for 2026 and beyond.
“We have met a wide range of clients at both editions of B2B Marketing Live, all of whom have varying degrees of experience in the world of exhibitions,” says Smart Display’s sales manager Ben Rose. “Whether they are veteran exhibitors or just starting out, we’ve noticed a real level of inspiration and enthusiasm that comes from talking about the potential of exhibition stands outside of the normal office environment. This year, we are hoping to take that to the next level with a tangible option for customers to select styles of stands that they like, right down to types of flooring and lighting, which will give them a snapshot of ideas to take away for their exhibition planning for 2026 and beyond.”
B2B Marketing Live is anticipating visitor numbers of around 4,000 this year, and has increased its focus on sparking powerful collaborations with an inspiring hub of content as well as product. Targeting B2B professionals who are looking to stay ahead of the curve, the exhibition offers a curated edition of leaders in their field offering specialist marketing services such as web design, branded merchandise, lead generation and exhibition stand design and installation.
The exact design of the Smart Display stand is remaining underwraps until doors open in two weeks’ time, but the creation encapsulates and demonstrates all of the installer’s prowess in creating a stylish impact with a sustainable approach.
“This year has seen us relocate to much bigger premises while also celebrating our landmark anniversary of ten years in the business,” says managing director Chris Stewart. “This launches a new chapter of evolution for Smart Display, and visitors can expect to see a more sophisticated stand design at this year’s B2B Marketing Live, with an increased focus on customer experience and the delivery of our services, while demonstrating our ongoing commitment to sustainable stand build.”
Visitors to B2B Marketing Live who are interested in seeing how their exhibition could look in 2026 can book an appointment with the team here. Alternately, visitors can drop by stand B2B-G50 on the day, where the friendly team will be on hand to answer any questions you have about the entire process of designing and installing exhibition stands at venues all over the UK and overseas #wemakeevents
