Packing a punch

One of the biggest offenders in throwaway culture, but an absolute essential whatever your industry – love it or hate it, packaging is big business.

Recognising its massive role in the race to net zero, the packaging industry is upping its game for 2024 with a new, greener focus across its key industry show next month. Packaging Innovations & Empack will return to the NEC with a multi-dimensional event, aiming to engage and inspire visitors as well as generating sales across its diverse range of sectors.

Visitors to the event can attend over 30 free-to-attend sessions across three theatres, putting the future of packaging firmly in the spotlight. Leading the way in sustainability is key speaker Julien Tremblin, general manager of TerraCycle and a global leader in repurposing non-recyclable waste. His thought-provoking keynote speech – Sustainable Packaging: Solutions for Right Now and the Future – will offer pioneering solutions for the industry and any business looking to reduce its carbon footprint.

“Packaging Innovations & Empack will spark creativity in the packaging sector for 2024 and beyond,” says Naomi Stewart, marketing manager at exhibition organiser Easyfairs. “If you are looking for an opportunity to network, discuss the latest developments or grow your business as well as cultivating high-quality leads, look no further than Packaging Innovations & Empack 2024.”

Packaging Innovations & Empack sold out of exhibition space well-ahead of schedule, and will play host to 400 brands in total. With a visitor database set to include Aldi, Asda, Britvic, Boots, Cadbury, Costa Coffee, DHL, Heinz, Holland & Barrett, Hovis, Iceland, KFC, M&S, Nestle, Sainsburys, Sky, Superdrug, Tesco and Unilever, networking possibilities are vast across the two-day annual event.

Amongst those exhibiting are Smart Display clients including Mocap, the well-established industry finishing specialist and manufacturer of caps, plugs, grips, tapes, tubing and netting. A regular client for over five years, Mocap tasked Smart Display to adapt its stand from previous events for a greener approach to exhibiting.

“Almost all of our client briefs now include a stipulation for a stand design that is sustainable and re-usable in some way,” says Smart Display’s sales manager Ben Rose. “It therefore comes as no surprise that Packaging Innovations is set to be a must-attend event for a wide cross-section of industry professionals. All businesses are looking to re-use and reduce as best they can, and we are expecting a busy two days for our clients exhibiting at the show.”

Organisers are anticipating 7000 visitors in total, indicating that next month’s edition could be the show’s most buoyant to date. The ubiquity of packaging across all industry sectors guarantees a limitless mass market appeal for Packaging Innovations & Empack, and visitors are advised to register early to guarantee attendance.

For exhibitors looking to showcase their products at Packaging Innovations or other similar events, Smart Display is the industry’s trusted partner for stand design and build. Get in touch today, and find out how we can align with your company values to bring your brand to life in the most sustainable way possible.