Our finest hour
Smart Display will commemorate its first-ever exhibition next week with a celebratory drinks event to mark the occasion. Taking place at 3pm on Wednesday 29 November, the event will see clients old and new join together to raise a toast to an exciting new chapter for the exhibition stand designer and installer.
Despite having designed and built hundreds of stands on behalf of brands across the full spectrum of industry sectors, Smart Display has never built a stand of its own until now. The design specialist will unveil its debut stand at the B2B Marketing Expo at London’s ExCeL next week, targeting both end-users and B2B agencies looking to introduce exhibition stand design into their full-service offer.
The key elements of Smart Display’s exhibition stand are creativity, impact branding and re-used elements, demonstrating how the manufacturer can create inspiring brand environments with sustainability at their core.
“Our work is very visual, so we find that potential customers see what we can do at exhibitions and approach us directly,” says Smart Display’s managing director Chris Stewart. “That type of organic growth has worked well for us but, with the B2B Marketing Expo, we have identified an opportunity to connect with a wider audience by doing what we do best – building an exhibition stand.”
The B2B Marketing Expo has evolved into a must-attend event since its inception in 2016. Having weathered the pandemic storm with a virtual expo in 2020, the annual show resumed in 2021, and enjoyed its busiest ever edition last year. This month is set to see over 6000 visitors attend over the two-day event to see 150 exhibitors and a programme of 100 speakers lined up to give targeted industry advice.
“I think it’s vital for marketeers to know about this expo,” says Jason Miller, head of content and social media marketing at LinkedIn. “You can walk around and get a sense of direction on where B2B Marketing is heading, and find out what the coolest, newest thing is.”
For now, the exact design of the Smart Display stand is being kept underwraps. However, visitors are invited to stop by and see how bespoke exhibition stand design can elevate a brand presence, giving exhibitors an edge over their competitors. As well as seeing Smart Display’s own creation, visitors will be able to gain an insight into the creative potential of stand building with Smart Display’s extensive portfolio of previous structures. The team will also be on-hand to guide potential customers through the process, from the initial CAD design stage to the practicalities of liaising with the exhibition organiser, installation and breakdown.
With around 75 per cent of business originating from repeat custom and a five-star rating on Google, Smart Display is confident that its stands deliver. With a wide network of clients across all industry sectors, the stand-builder is equally at ease installing at events all over the UK and overseas, taking care of each brand’s design process in-house from initial concept through to installation.
If you would like to make an appointment ahead of the exhibition, contact christina@smart-display.co.uk. All visitors are also invited to join the team for a drink on stand B2B-K32 at 3pm on the first day of the show.
