Marketing goals

With just over a week to go until the B2B Marketing Expo opens its doors, show organiser RoarB2B has revealed what is at the top of visitors’ shopping lists when they attend the event.

Following a poll of over 800 sales and marketing professionals, RoarB2B has revealed that new product and innovation (54 per cent) are the most sought-after aspects of a trade show visit, followed by networking opportunities (53 per cent) and meeting new suppliers (48 per cent).

The survey also revealed that an overwhelming 91 per cent of those surveyed felt that environmental, social and governance principals were important to their marketing strategy, with sustainability and sustainable practices featuring on the tick list of most visitors to the event.

It’s an ethic at the core of Smart Display’s ethos, and something that the team is keen to demonstrate at the two-day event last week. As a specialist exhibition stand designer and installer, the B2B Marketing Expo is an opportunity to show a real example of how a sustainable stand build can strike the balance between ethics and aesthetics.

“Having built hundreds of stands for a wide range of clients all over the UK and Europe, it made sense to create an exhibition presence of our own to demonstrate what we can do with a real-life showcase of inspiring stand design,” says Smart Display’s managing director Chris Stewart. “We were unsure what to expect when we made our foray into exhibiting last year, but the show was a real success for us, and we are looking to build upon that at this year’s edition.”

While Smart Display is keeping its design underwraps until doors open to the ExCeL next week, visitors will have the opportunity to see for themselves how a re-usable, modular stand can create a unique impact, and how elements can be re-used from one exhibition to the next. The company is committed to keeping its elements out of landfill through re-using and refurbishing wherever possible for a sustainable approach to exhibiting.

This year specifically, Smart Display is targeting marketing professionals who are looking to make a fresh start in terms of their exhibition presence. Increasingly, brands who have become stuck in an exhibiting rut with regards to their stand design have been asking the Smart Display design team to take a “clean slate” approach to stand design – and they have been overwhelmingly positive with the results.

As a case in point, the bilstein group happened across the Smart Display stand at last year’s B2B Marketing Expo. Impressed with the stand build and keen to find out more, those at the helm of the brand requested a “blank canvas” approach to a new stand design. Two installations later, the brand has been awarded the prize for “best stand” at both its exhibitions, and the team couldn’t be happier with their exhibition presence.

“We won the award for best stand, and it would not have been possible without Smart Display!” says Ben Walton, the brand’s marketing co-ordinator. “We wanted to create a fresh and new approach to our exhibitions this year, and the reaction at the debut event – UK Garage and Bodyshop – was amazing. We had both customers and fellow exhibitors take time out to tell us how fantastic the new design looks, with vibrant LED lighting framing our products and the video wall showcasing our digital content. Topping the exhibition off with the best stand award – voted for by the staff at Automechanika UK – was the icing on the cake for us.”

With just one week left before Smart Display unveils its new design at the B2B Marketing Expo 2024, end-users and third party agencies alike are invited to get in touch to make an appointment to meet the team. Visitors will have the opportunity to leaf through Smart Display’s portfolio of past designs, as well as seeing its stand building prowess first-hand and discussing in person how a bespoke stand build can be a real game changer for the exhibition season in 2025 and beyond.

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