It’s a YES from Salus
Natural health care specialist Salus has once again entrusted its stand design and build to Smart Display, following a successful collaboration at last year’s NOPE. The brand – which will return to Natural & Organics Products Europe at the London ExCeL this April – reported an excellent response to its stand at last year’s event, and wants to increase its exposure to an even wider demographic this time around.
“We’ve been exhibiting at NOPE for over 25 years but, when we revamped our packaging and branding last year, we needed a stand that reflected these changes,” says Katie Cosgrove, marketing executive at Salus. “We gave Smart Display the chance to come up with some ideas, and we loved the design that they came up with. We are actually using a repeat of last year’s stand this time around, and will use it to showcase our new packaging for 2024.”
Inspired by the Salus brand identity of Strength from Nature, Smart Display incorporated striking floral graphics to complement the brand’s natural green colours. Hanging ivy and plants created a welcoming seating area, while the height potential of the stand was maximised with a 4m graphic of the brand’s hallmark product Floradix.
“NOPE is our opportunity to meet with customers both old and new, and we want as many people as possible to view our new packaging this time around,” continues Katie.
Salus is he UK subsidiary of Salus Haus, a German specialist in natural healthcare remedies since 1916. The Salus portfolio of products includes tea, herbal blends, tonics, drops, tablets, lozenges and fresh plant juices, and is distributed to 60 countries worldwide. Visitors to the stand at this year’s NOPE – which takes place on 14-15th April – can take advantage of an exclusive show discount on orders placed at the event.
If you are refreshing your brand and would like to see how a new stand can reflect your identity, get in touch today. We can show you our past portfolio of inspiring designs, and work with you to get to the heart of your brand and bring it to life for your next trade exhibition.
