InnoTrans in demand
Exhibition space at this year’s edition of InnoTrans is already 99 per cent booked up as exhibitors throw their support behind the world’s leading trade show for transport technology and mobility. Because InnoTrans is a biannual event, those in the sector have had a two-year wait to reconnect with like-minded professionals and discover the latest innovations within the dynamic and cultural setting of Messe Berlin, Germany.
Show organisers have already indicated that this international exhibitor numbers will break all records, with around 60 per cent of exhibitors hailing from outside Germany. Those at the helm of exhibition has responded to the surge in global enthusiasm with an event that promises to exceed all expectations, covering a total of 200,000 sq m across 42 halls and incorporating a rail track, outdoor display, the first ever Railfluencer Festival and a new AI Mobility area.
“We can hardly wait for it to start,” says the show’s director Kerstin Schulz. “We are pleased to be able to present exhibitors and trade visitors with eye-catching innovations, new trains, live demonstrations of electric buses and a representation of an industry that is becoming more diverse, digital and sustainable.”
Now in its 14th edition, InnoTrans has evolved into a key date on the transport calendar. The event’s key focus areas are railway technology, railway infrastructure, tunnel construction, public transport and interiors, and returning exhibitors include Deutsche Bahn, Austrian Federal Railways, China Railways, the Korea Railroad Corporation and the Moroccan National Railways Office. In a reflection of the sector’s evolution into a more digital era, InnoTrans has introduced a dedicated Artificial Intelligence Lab in Hall 7.1a, demonstrating new innovations in robotics, cybersecurity and data protection for transport systems. Visitors can take advantage of a daily guided tour around the A1 lab, followed by a networking lunch where delegates can discuss the innovations.
Visitors looking to network can also get involved in the first Railfluencer Festival to be hosted by Inntrans. Taking place on the morning of Friday 27 September, the festival will present a panel of influencers and bloggers along with photo sessions and networking opportunities for professionals in the railway industry.
“InnoTrans is firmly on our radar, and we have already had several enquiries from exhibitors looking to attend from the UK,” says Smart Display’s sales manager Ben Rose. “As the event becomes bigger and more diverse, it’s even more important for brands to stand out from the competition, and our bespoke stand design and unique approach to exhibition stand installation ensures that our clients have the perfect platform from which to network and ultimately make the connections and sales that will boost their bottom line for the next two years.”
The 2024 edition returns to Messe Berlin on 24-27 September, and promises to build upon last year’s visitor numbers of 132,319. If you are exhibiting either from the UK or overseas, Smart Display can take care of every aspect of your stand design and build. Get in touch today to be inspired by our past designs, and see how we can create a bespoke stand build that stops visitors in their tracks.
