How to Run a Successful Virtual Event
How to Run a Successful Virtual Event
Due to a variety of factors, virtual events have become increasingly popular in 2020. Hosting an online event allows you to reach global customers, reduce overhead costs and bolster online relationships.
Whether you are looking for an online alternative to in-person events or wish to expand your virtual presence, here are some top tips for running a successful virtual event.
How to Run a Successful Virtual Event
Before you begin setting up your virtual event, there is plenty to consider, from what the event will be to what aims you have in mind.
What is a Virtual Event?
Much like an in-person event, a virtual event is when interested parties gather for an activity of event. However, being online, a virtual event has the added advantages of being accessible to anyone across the globe and having no physical location.
The aim is often similar to that of physical events; engaging customers, creating connections, networking, and promoting products or services. Virtual events typically range from huge conferences to small catch up chats, however during the pandemic a whole host of events have moved online – from museum tours and stage shows, to beauty tutorials and workouts.
What is a Successful Virtual Event?
What constitutes success will vary according to each business and event. For some, creating direct sales or enquiries may be an achievement, whereas for others, building social media followings or collecting customer data may be the goal.
So, in order to run a successful event, knowing the aims of your event and how you will measure success is crucial.
Virtual Event Ideas
There are endless opportunities for events online, from advanced platforms designed to replicate trade shows with simultaneous sessions and keynote speaker functions, to simple video calling services to connect businesses with customers around the world.
If you are looking to engage customers online, here are some virtual event ideas:
- Instagram Live – Perfect for businesses with an established following, Instagram livestreams provide a casual way for leaders to connect with customers. Whether you do a ‘behind-the-scenes’ office tour or introduce key members of the team, livestreams give real time interaction, as well as being saved so anyone can watch at any time.
- Product demonstrations – If you have new or exciting products, don’t be afraid to show them off! Helpful picture guides or how-to videos show customers how to use your products, answers FAQs and presents them in their best light.
- Webinars – Hold a webinar and show off industry expertise – not only will customers be intrigued by insights, but workshops also offer the chance to scout talent from across the globe.
- Virtual trade show – Whether you take part in an online exhibition show or host your own, a virtual trade show is a great way to highlight your impressive exhibition stand. From 360° pictures to video tours, be sure to make the most of your winning stand.
- Social events – Virtual events don’t always have to be business focused, in fact, don’t be afraid to have a bit of fun! Host an online yoga session for employees, or interview industry experts for a podcast. As with physical events, it is important to be personable and develop relationships, so create engaging and exciting events to get customers involved.
Tips for Successful Virtual Events
Events, whether physical or virtual, can be stressful. Here are some of our top tips for running a successful virtual event.
See more: The Ultimate Guide to Event Marketing.
Plan
It goes without saying that planning is vital. From creating a checklist, to filling up social media feeds with reminders, there is lots to do in the lead up to an event.
Decide a date, whether the event will be free or not, who will be featured, the goal, a marketing strategy and so on. If you are doing a global event, consider time zones and availability of content after the event.
Gain leads
At a trade show leads are important; they facilitate ongoing communication and future sales. Whether you add attendee email addresses to a mailing list, or encourage social media follows for updates, virtual events are a great way to gain customer data.
Quality leads can be hard to come by, but by contacting customers who have engaged with your virtual event, you can be certain of their interest.
See more: Tips for Generating Quality Leads from Events and Tradeshows.
Perform technical practice
Although small virtual events may only require a decent internet connection, perform a technical trial to ensure everything runs smoothly. Microphones, cameras, connections and a host of other aspects should be tested prior to the event.
Also anticipate any issues attendees may have and how you can help.
Get feedback
Measure the success of your virtual event by asking for feedback. You can do this in a multitude of ways, especially online, such as email questionnaire, online poll, or star rating system. Even asking participants if they would do a similar event again can provide a good indication.
Create content
Keep the online world updated throughout your event to create excitement, just as you would at a physical event. By constantly uploading pictures and updates, social media followers are engaged and may join in.
Learn More with Smart Display
Here at Smart Display we know all there is to know about exhibition stands and trade shows. With many years’ experience in providing striking stands and project management, we have the expertise to help you achieve event success.
Get in touch to find out more.
See more: Powerful Marketing Tips for Trade Shows and Events
