Getting the message across
Having designed and installed Messagemaker Displays’ stand seven times, Smart Display is well-versed in working with the brand to get its exhibition presence just right. Now as the brand prepares for Highways UK in September, marketing manager Daniella de Nobrega takes a look back over five years of working with Smart Display, and how a bespoke stand build has set the business on the road to success.
Q: What made you decide to exhibit at Highways again this September?
A: Highways UK has been our most successful show. The audience and attendees are spot on, and the show itself is always so on-topic with industry trends, advancement and concerns. It’s a very high-quality show where we always meet some fantastic people, and we learn a lot too.
Q: What are you hoping to achieve at this year’s event?
A: We hope to continue making new connections to help better our road network. We are all skilled in our own areas, so collaboration within the industry is the only way we’ll succeed. We also hope to keep learning more about the industry and those in it so we can stay aligned and continue to be a benefiting part of it. Every year the show seems to get better – it was an enjoyable success last year, and we always get complimented on our stand too – thanks, Smart Display!
Q: How important is it to have the right stand?
A: So very important! They show has over 375 exhibitors, so standing out and being clear on who we are ensures that we attract the right people to our stand. It’s also one big visual tool to show who we are and what we do. We’ve received a lot of positive feedback on our are stand and are often told it is very welcoming, which is what we were aiming for.
Q: What keeps you coming back to Smart Display?
A: It’s just so easy! The team we work with to get the quote, have the design, arrange the logistics and then to build the stand on the day are all helpful, efficient and really personable. Smart Display understands our brand now that we have done a few stands with them, so it’s an efficient and easy process.
Q: Why should visitors head to the Messagemaker Displays stand this September?
A: In a nutshell, we provide energy-efficient LED highways signs. Our three core values are Collaboration, Innovation and Exceptional Personal Service. We supply to both the public and private sector, for all road types from village roads all the way up to motorways. All our signs are as energy-efficient as possible, they’re IoT compatible and the team behind it all is what we’re most proud of. As a team and a business we’re constantly making changes to improve our sustainability and wellbeing. Whether it’s the new solar panels on our roof or the yearly charity mountain climb, we like to keep busy with things other than signs!
