Driving traffic
Intertraffic Amsterdam is back this March with an edition set to drive traffic from a more diverse territory than ever. Firmly rooted as the world’s leading event on smart, safe and sustainable mobility, the biennial event is set to top its record ratio of international visitors in 2024, when an impressive 79 per cent of delegates arrived from outside of the Netherlands.
Intertraffic Amsterdam 2026 will put a range of contemporary topics in the spotlight, including;
- Future-Proof Roads: Building Safe & Climate-Resilient Infrastructure
- Smart Traffic Management for a Safer and Greener Future
- Drive the Future: Smart, Customized & Autonomous Mobility
- Roadmap to Zero: Aligning Safety Goals with Asset Management Excellence
- Revolutionizing Parking: Smarter Systems, Frictionless Experience
- Urban Mobility Reinvented: Smart, Safe & Climate-Resilient
Amongst the 900 global exhibitors preparing to make the journey to the RAI Amsterdam are Westcotec and Houston Radar, two of Smart Display’s long-standing clients arriving from the UK and Texas, USA respectively.
“Intertraffic Amsterdam remains one of the most significant international events in our calendar,” says Westcotec’s sales director Olly Samways. “As a company that thrives on innovation, it’s an invaluable opportunity to connect with global partners, explore emerging technologies, and showcase the evolution of our intelligent traffic safety solutions. It also gives us a chance to connect with industry colleagues to understand the challenges different regions face, that help us to ensure our developments continue to meet real world needs.
“Innovation sits at the heart of everything we do, and the 2026 show will feature several new developments, including enhancements to our award-winning Collision Avoidance Systems and speed monitoring technologies with remote data capabilities. We will also be highlighting new integrations that support smarter, connected infrastructure, to ensure that authorities can respond faster and with clearer insights.”
Westcotec’s 39 sq m stand builds upon its 18 sq m stand from this year’s edition of Highways, developing the concept for an international audience while staying true to the brand’s core identity and repurposing elements where possible.
“Smart Display has consistently delivered outstanding service and creative stand solutions that reflect the professionalism and technical expertise of our brand,” continues Olly. “Their attention to detail, understanding of our needs, and ability to translate complex technology into an engaging visitor experience make them a trusted extension of our team. At Intertraffic, where first impressions matter, Smart Display have always helped us to show up at our best, every time.”
For Houston Radar meanwhile, being based outside of Europe means it is absolutely imperative to have a trusted partner for exhibition stand design and build.
“The best thing about working with Smart Display is that all we have to do is show up and we have a nice clean booth ready to work from,” says Stephanie Lyons, sales & marketing manager for the traffic measurement specialist. “We started working with Smart Display when a fellow exhibitor recommended them, and the stand always looks very professional. Working with a UK-based installer is easier because they are closer to Intertraffic Amsterdam, and there are no language issues. We are hoping to achieve the same experience this time as we did in 2024.”
If you are looking to exhibit at Intertraffic or any other European exhibition, get in touch today. Our project managers are experts in international transportation, customs and on-site delivery and can take care of every aspect of your exhibition presence for you #wemakeevents
