Breaking ground

Innovators in the agricultural sector are preparing to launch their latest developments as LAMMA makes a welcome return for 2025. Bringing together leaders in their fields in arable and grassland machinery, LAMMA is the UK’s biggest showcase of farming machinery, and returns to the NEC on 15-16 January next year.

Following its successful introduction in 2023, the LAMMA Demo Arena has been extended for the 2025 edition, and will welcome demonstrations by manufacturers including JCB and Valtra. The Demo Arena is set amongst the inspiring portfolio of over 600 exhibitors, and will bring machinery innovation to life for an 40,000-strong visitorship of buyers seeking new developments in farming equipment.

“What sets LAMMA apart is its ability to bring together both global brands and niche manufacturers under one roof,” says Rachel Lewis, head of event marketing at LAMMA’s organiser Agriconnect. “This collective display of industry leaders and emerging players creates an atmosphere of collaboration and inspiration. The show not only hosts exclusive machinery launches and UK debuts, but also provides a platform for exhibitors to showcase their products and connect with customers.”

Smart Display has been a regular installer at LAMMA since its pre-Covid days, and installs on behalf of a range of clients including Barrett Steel and Cotesi. This season will see the stand specialist back in action, installing inspiring exhibition stands that set clients apart from their competition, while staying true to  its sustainability ethos of keeping stand elements out of landfill.

“The success of LAMMA is not limited to the number of exhibitors or the grandeur of the event,” continues Rachel. “It goes beyond that; LAMMA has become an integral part of the farming community, enriching the lives of thousands of individuals connected to the industry. In 2024, LAMMA broke records with over 650 exhibitors and an astounding 40,000 visitors, and this edition is set to be even more significant than that.”

If you have booked your space for LAMMA, get in touch and see what we can do for you. We will take care of every aspect of your stand design and build, bringing your brand to life with an exhibition presence that makes 2025 your best year to date.