Brand vision

Surgical ophthalmic specialist BVI Medical has its sights firmly set another Smart Display stand creation, following its debut at 100% Optical in February.

The supplier of precision medical equipment first came on board with Smart Display following a meeting at the B2B Expo last year, where the team was impressed with Smart Display’s attention to detail and aesthetically pleasing portfolio of designs. Following a successful few days at the show and a lot of positive feedback on the stand, BVI Medical approached Smart Display to once again create its perfect stand to convey accuracy, flair and medical excellence, this time at the annual ICO Conference in Ireland.

“We’ve been impressed with the professional and friendly approach from Smart Display, as well as the high-quality workmanship,” says Christian Oster, BVI Medical’s marketing manager for the UK & Ireland. “Working with Smart Display takes away a huge element of work for us, as well as making us look more professional.”

When customers are entrusting the eye health of their patients to your brand, your exhibition presence has to present the right message of professionalism and direction. In line with the brand’s core value of “keeping the future in focus”, Smart Display’s design team reconfigured BVI Medical’s original 5 x 2.5m design to a 3 x 3m stand with the same clean, minimalist styling befitting of the medical profession.

The stand is now en route to Ireland, ready to be installed at the Knockranny House Hotel in Westport in time for doors opening on Wednesday.

“This is a key date on our calendar,” continues Christian. “It’s an opportunity to showcase our product portfolio to the Irish ophthalmic market, and for us to spend quality time with surgeons away from busy operating theatres. We are looking to build on existing relationships and make new contacts. We are actively growing our presence in Ireland, and working in particular to increase our intra ocular lens business.”

As one of the fastest-growing, diversified surgical ophthalmic businesses in the world, BVI boasts a carefully-curated portfolio of trusted brands including Beaver® (knives and blades), Visitec® (cannulas), Malosa® (single-use instruments), Vitreq® (vitreoretinal surgical products) and PhysIOL® (premium IOLs), and spans more than 90 countries.

If you would like to how Smart Display can bring your brand vision into focus, get in touch today and ask to see our portfolio of past designs.