Beyond the screen

Independent drinks supplier Beyond the Bean added a brand new dimension to its exhibition presence last month with the addition of bespoke software designed to engage and entertain visitors. Designed and created by Smart Display in conjunction with Arcstream for the Northern Restaurant & Bar Show, the app invited customers to discover more about the Beyond the Bean brand with a fun, interactive quiz designed to reveal their perfect drinks match.

The innovation came about following a meeting between Beyond the Bean and Smart Display last November, when the drinks specialist requested a contemporary exhibition stand with the added feature of interactive software working in conjunction with a functioning coffee bar. Smart Display was only too pleased to oblige, and rose to the challenge with a stand design that drew visitors in from the aisles to discover the brand’s two distinct collections; Sweet Bird and the Bristol Syrup Co.

The exhibition was a massive success for the team, who have already commissioned Smart Display to recreate the stand design at the London Coffee Event this May.

The Beyond the Bean stand as designed and installed by Smart Display at the Northern Restaurant & Bar Show.

“Everything ran smoothly, and the screen engaged the customers as we hoped it would,” says Caitlin Dear-Fitzpatrick, senior marketing manager at Beyond the Bean. “Having had a successful show, we are looking forward to re-using the interactive screen at the London Coffee Festival at the Truman Brewery in May.”

Interactive technology is just one way to drive visitors and lead generation to your exhibition stand, and it’s a key area of development for the designers at Smart Display. With over ten years of experience in creating striking exhibition stands that boost footfall, the design team has developed bespoke buzz wire games, sporting challenges and games that engage visitors to discover a key brand message in innovative ways.

For bespoke software, Smart Display works in conjunction with Arcstream, an industry expert in AI experience, exhibition technology and generative art.

“There are endless possibilities when it comes to adding interactive elements into our stand designs,” says Smart Display’s sales manager Ben Rose, who oversaw the collaboration with Arcstream to create Beyond the Bean’s bespoke software. “Our design team are specialists in creating comprehensive and holistic stand designs that are bespoke to each of our clients, but working with a technology partner gives us even more scope to offer innovative and exciting solutions to clients looking to maximise the potential of their exhibition presence.”

Bristol-based Beyond the Bean is a family-run company with a globally-recognised presence. Specialising in syrups, hot chocolate and frappés – as well as blenders and barista gear – the company supplies and supports a wide range of national and international partners from high-street chains to independent coffee shops.

If you want to be inspired by what Smart Display can do for your next exhibition stand, get in touch today take the first step towards your most successful exhibition to date #wemakeevents.