Making a stand

Smart Display is making a stand for sustainability, having been awarded the highest level of accreditation for its recent stand build by the Better Stands programme.

Having always worked hand in hand with its clients to create more sustainable exhibition stands, Smart Display’s recent creation for Metador was categorised as Gold at the FIT Show earlier this year. The independent assessment was carried out at the NEC in May, and commended the re-used elements of the stand including its structure, graphics, flooring and furniture.

For Metador, the award is testament to the brand’s commitment to re-using its elements from one exhibition to the next in line with its core ethos of sustainability and brand consistency.

“Sustainability is a core value for us at Metador, and achieving the Better Stands Gold categorisation is something we’re genuinely proud of,” says Metador’s head of marketing Alwyn Evershed. “For us, it’s not just about reducing waste at exhibitions — it’s about leading by example and proving that quality, impact, and environmental responsibility can go hand in hand.

“Creating a sustainable stand reflects our wider commitment to innovation. The Gold categorisation is a recognition of the steps we’ve taken with Smart Display to reuse and repurpose materials thoughtfully, and it aligns perfectly with our mission to build a better future — one steel door (and stand) at a time.”

This is the fourth time that a Smart Display stand has been awarded a Better Stands accolade following an on-site check. The programme was pioneered by a group event organisers and venues in 2023, and has since been voluntarily rolled out at events organised by industry giants including the Hyve Group, Clarion, Terrapinn, Messe Frankfurt and RAI Amsterdam.

“The re-usable aspect of our stand build is one of our unique selling points along with great design,” says Chris Stewart, managing director at Smart Display. “Each stand to us is a bespoke project, created in conjunction with the client, and designed to be re-used for cost-efficiency, brand consistency and sustainability.”

If you are working towards a more sustainable approach to exhibiting, get in touch today to see how Smart Display can create and install an exhibition stand that aligns with your sustainability vision #wemakeevents