Behind the brand: VeriVide

Colour measurement specialist VeriVide is currently exhibiting at Techtextil and, one day into the event, all results indicate an excellent result for the brand.

Although a new recruit to the Smart Display portfolio, VeriVide is no stranger to the Frankfurt-based show, or the trade show circuit in general. With a history stretching back to 1964, the company’s colour spectrum branding has become a distinctive cornerstone of textile exhibitions the world over, waving the British flag for colour assessment and the ongoing quest to help quality control professionals see in truth.

“At VeriVide, the foundation for all our operations is for our customers to be able to see colours truthfully, and for the truth to be consistent,” says the brand’s marketing officer Rayan Solanki. “We are a UK-based but global specialist in the design and development of standardised lighting cabinets and digital colour measurement systems.”

An essential tool in the assessment of the quality of textiles, the VeriVide range helps professionals to ascertain colour accuracy and colour fade in textiles, ensuring products meet global standardised BS, EN and ISO Standards. The brand’s lighting cabinets are specified by name by brands and retailers seeking consistency for their clothing collections, but the range currently on show at Texhtextil goes far beyond its signature products.

“On show at the moment is the VisionView light booth and DigiEye 700mm cube,” explains Rayan from the stand Messe Frankfurt. “These products work in conjunction so that manufacturers, suppliers and brands can make colour decisions more quickly. The OmniStretch is also on show, assessing the opacity and stretch levels of garments. We are also launching the new DigiEye software 3.3 here in Frankfurt.”

Having previously exhibited at Techtextil as part of a pavilion of British brand, VeriVide has a standalone exhibition presence at the current edition, and selected Smart Display as its partner for exhibition stand design and build.

“We have been impressed with Smart Display,” says Rayan. “This is the first time working with the company, and the process has been smooth and the quality of the stand is pleasing for us.”

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