BEHIND THE BRAND: Seddon Plant

Marketed under the tagline tried, tested, trusted, Seddon Plant & Engineers Ltd is clear on the values that form the core of its business. After seven decades in the business, the supplier of machinery and parts is well-regarded in the hire industry, and maintaining its position as a trusted partner is essential to its business model.

It’s an ethos that Smart Display was keen to mirror when Seddon Plant came on board earlier this year. With aspirations to make next year’s edition of the Executive Hire Show its most successful to date, Seddon Plant selected Smart Display to build its perfect brand environment for networking.

“When it comes to designing our company’s stand, it’s extremely important to accurately represent our brand and the services we provide,” says Liam Broker, Seddon Plant’s marketing executive. “As a one-stop solution, we have a diverse range of products available in different shapes and sizes, which can present a challenge when it comes to displaying them. Each product is unique and serves as a window to our wider portfolio, so it is crucial for us to showcase this diversity effectively. This is where Smart Display have come in – they not only understood our objectives, but also provided us with an opportunity to present our products beautifully while staying true to our company’s profile and core values.”

Although Seddon Plant is a first-time addition to Smart Display, the brand is certainly no stranger to trade exhibitions. Its extensive experience in the aisles ensured that those at the helm of the business knew exactly what they needed when it came to creating the perfect exhibition platform.

“The Executive Hire Show holds significant value for us, and the event has played a crucial role in fostering and sustaining long term relationships with our valued customers,” says Liam. “Right from the start, Smart Display understood our vision and goals for our stand and provided guidance through the process. Our longstanding participation in this show gives us an ideal platform to showcase our latest additions to our product portfolio and elevate our company’s profile as the ‘one-stop solution’ for both existing and potential new customers.”

Since its inception in 1951, Seddon Plant has provided expert advice alongside high quality machinery and parts. Its key sectors are construction, gardening and landscaping, and the service doesn’t stop after the parts are delivered. Through its network of branches, Seddon Plant offers a professional workshop service to carry out repairs, maintenance and servicing by its highly-trained technicians.

With its sights now firmly set on the Executive Hire Show in February, Seddon Plant has a clear vision as to what it expects to achieve at the show.

“This is our opportunity to connect with not only our loyal customers but potential new clients who are not familiar with our brand,” says Liam. “If we don’t attend the Executive Hire Show, we may be missing out on these valuable opportunities and connections.

“We are looking to replicate the success we have experienced in previous years, building enduring relationships and delivering exceptional service. This is what motivates us to improve and exceed expectations year after year, and Smart Display has understood that right from the start. Our experience has been extremely positive, and we are eagerly anticipating the final result!”

Smart Display will be installing six stands at next year’s Executive Hire Show. If you are exhibiting next year and want to see what we can do for you, get in touch today and make 2024 your best year yet for networking within your perfect brand environment.