After much anticipation…
The world’s largest exhibition organiser Informa Plc has announced the launch of a new event in December which will become the “full stop” to the health and safety sector’s year. Amalgamating the Facilities Show, Firex, IFSEC and the Safety & Health Expo, Anticipate London will debut at London’s ExCeL on the 2 to 4 December, marking a new era of development for the industry events which have traditionally taken place in May.
The new timeline and overall rebranding of the four exhibitions is a reflection of industry feedback, which was gathered via a future-focused advisory board comprising professionals in the fields of security, safety and the wider public sector.
“Anticipate will become the full stop to everyone’s year, looking back at 12 months of changes in safety, security and property and discussing what that means for the coming year,” says Chris Edwards, group director at Anticipate London. “Our new exhibition for 2024 embraces a fundamental shift in the markets we serve, where many historically defined job roles and responsibilities have become blurred. Global events such as COVID-19, as well as changes in work patterns and climate change have catapulted people and property leaders to the forefront of business strategy.
“Exhibitors and long-running event partners of the legacy four events should be reassured that our technical seminars will still exist as they always have, and will continue to attract their core audiences, but Anticipate London will cater for the future-facing professional interested in the bigger picture too.”
As a regular exhibition stand installer at the Safety & Health Expo and Firex, Smart Display will once again be at the heart of the action at London’s ExCeL with both existing clients and newcomers looking to partner with the industry’s trusted expert in exhibition stand design and build.
“The move to a December timeline has given industry professionals more time to plan and anticipate the potential benefits of exhibiting at the aptly-named event Anticipate,” says Smart Display’s sales manager Ben Rose. “As well as carrying over our existing customers who traditionally exhibit at the May events, we have additional capacity to bring new exhibitors on board, and can offer the reassurance of being a regular and experienced stand installer at these essential industry events.”
Anticipate’s head of marketing Alex Robertson agrees that the delayed timeline for the new event is a positive development that gives professionals longer to plan their attendance at the show.
“Anticipate is a word that resonates strongly with professionals responsible for protecting employees – an organisation’s most valuable resource,” he says. “Extensive research and consultation with industry experts went into the ideation and implementation of the new brand. It speaks to the need for being aware of risk and emerging threats, while also being indicative of being future-facing and anticipating the latest in technology, standards and government legislation.”
Anticipate London will take place on the 2nd to the 4th December 2024 at the ExCeL in London and for the first time will coincide with the Security and Fire Excellence Awards, hosted at Grosvenor House, Park Lane in London on the 2nd December 2024. If you are looking at booking your space, get in touch with Smart Display and see how we can elevate your brand above your competitors with a bespoke exhibition stand.
