Advantages of Bespoke Exhibition Stands

Trade fairs, shows, exhibitions – all are important events to showcase and promote your product, attract new clients, boost your business and increase your revenue. The success of such events depends on a number of key factors including prior planning, well briefed staff, physical location of your stand at the exhibition and not least, how you choose to present your “wares” on the day. In the pulsing confines of the exhibition hall with so much on offer, your stand needs to be the one that stands out immediately and grasps the attention of interested parties. This is where you need to have given careful thought from the very earliest stage in your planning as to what exhibition stands are on the market and what design will work best for you and your product.

Exhibition stands come in many and varied shapes and sizes. Some can be purchased ready-made and adapted to suit your needs. As such they can be cheaper and quicker to acquire. Others are custom made to your requirements, therefore more expensive but by the same token more likely to impact big time at trade shows. In this article we are going to consider the benefits of the latter.

What is a Bespoke Exhibition Stand?

A bespoke exhibition stand is exactly what it says on the tin: a stand tailored, designed and custom made to your specification. And your specification is what will or won’t make your business stand out from your competitors on the day. It is therefore paramount when designing your bespoke exhibition stand that you are very clear of your objectives: what do you want to achieve at the show? How will you measure success? Who do you want to reach out to as potential clients? What do you want a visitor to your stand to learn about your company? How do you want to engage with your prospective client once they have made it to your stand? This is where bespoke exhibition stands are invaluable for their versatility, eye catching graphics and design and cutting-edge technologies.

Benefits of Bespoke Exhibition Stands

Bespoke exhibition stands are designed to reflect your business alone and as such are truly unique. It is that uniqueness that offers the potential to “wow” and attract the right clientele at your trade fair. Competitors will have thought of other ways of drawing potential new clients including promotional freebies such as free pens, mugs and other branded items amongst other things but that offering is now old hat and the impact is unlikely to last much beyond the end of the show. Your bespoke exhibition stand will be specially tailored to frame and promote your business and products, to make your mark amongst hundreds of other competitors at the exhibition and ensure that your offering is one they remember after the show and which they wish to investigate further.

Its style, shape, colour scheme and highly professional finish will all bear witness to the fact that you offer a top-notch service or product that far surpass that of even your closest rival and will give you maximum exposure at your next trade fair.

With all the benefits of individual customisation and extreme flexibility of design, a bespoke stand will take all your carefully considered creative ideas into account and will transform them into a truly admirable structure that makes best use of your exhibition space, draws all the right visitors and aids you in gaining all the best leads for your business.

Having a bespoke stand with eye-catching design and endless possibilities of videos, animations, virtual environments and interactive games will also take the pressure off employees who are manning your stand. It will drum up interest, provide an initial talking point with your staff and offers the potential to make your offer vibrant, energising, fun and easy for visitors to understand without a barrage of words from an individual employee. Prospective clients need to remember your offer above the competition and it is here that the striking visuals, audio tools and interactive capacity of your stand will achieve far more in making your business “memorable” than a quick chat or exchange with even your most passionate member of staff.

With endless possibilities, including features that can be modified and adapted for future shows, a bespoke exhibition stand is guaranteed to be an excellent investment for your business. And whilst the initial outlay may be greater than for a more “run of the mill” stand, the buzz your bespoke stand will create amongst the hordes of prospective clients will justify and soon recoup the expenditure as your business goes from strength to strength through the new custom generated at the trade fair.

Learn More with Smart Display

We hope this article will have given you some insight into the huge benefits to be derived for your business from investing in a custom built exhibition stand for your next big trade fair. At Smart Display with our years of experience in the field, we are your one-stop shop for top of the range bespoke exhibition stands. We are passionate about what we offer and what we do and can deliver a full-service experience with absolute confidence because we value each individual client and take the time to understand you, your company, your brand and your needs.

With our striking and innovative specially designed 3D stands and materials of such high quality, we are confident that we can deliver you the product you need to stand out from the crowd at any trade fair.

We can show you some of our products, suggest options, designs, colour schemes, graphics, animations – the list is endless – to inspire you. For an informal chat about your exhibiting options and what we can offer, please contact us today.