A safe BETT
This forthcoming edition of BETT marks its 40-year anniversary, and event organiser Hyve is planning its biggest show to date in celebration. As the biggest education technology exhibition in the world, BETT is relied upon by over 10,000 education specialists worldwide to provide inspiration and innovation at the very start of the year, every year.
This year will see the sector’s leading edtech and resource solutions suppliers gather at the London ExCeL to present the latest developments in educational technology. Smart Display’s regular clients MyLogin, Secure Schools and Wonde are amongst the 600-strong line-up, showcasing integrated login technology, cyber security solutions and data management technology respectively.
It’s safe to say that the suppliers had three of the most striking stands at the event, creating brand environments that set the scene for networking, lead generation and firm sales. Mylogin tasked Smart Display with creating a Medieval castle-themed stand with real flame-effect torches, turrets and promotional stress-balls to spread the brand’s message across the aisles.
Secure School opted to bring its branding to life through LED lighting, with lit-dot effects across the entirety of its two walls, while Wonde maximised the potential of its 97.5 sq m stand with striking backlit logos, a premium raised deck and planters to create a clean, contemporary space within which to welcome customers.
As exhibitors’ attention turns to the 2025 anniversary edition of the show, it’s more important than ever to stand out from the competition with a striking stand build that generates footfall. BETT as a show has grown exponentially since its inception, outgrowing two venues since its 1985 debut, and strengthening its line-up of suppliers, all of whom are competing for a share of the marketplace year-on-year.
Now, as the event organiser prepares for its landmark 40th edition, the focus is on overcoming the key issues facing education providers within the current climate.
“BETT offers an exclusive insight into what the education decision-makers in your country are actively seeking at the show,” says Alfie Adams-House, sales executive at BETT. “In the UK, educators are navigating through the tough terrain of reduced budgets and increasing pressures from high-stakes testing and heavy workloads. Edtech providers have the power to offer solutions that can make a real difference, and BETT UK 2025 is the best place to meet them.”
If you have booked your space at BETT 2025, make sure you team up with your industry’s trusted partner for stand design and build. We can develop your branding into a concept that stops traffic in the aisles and generates the footfall you need to boost your sales for 2025 and beyond. Get in touch today and see what we can do for you.
